Magiq 360 freezes the decisive moment in a live sports broadcast and flies a camera around it — a bullet-time orbit anywhere from 90° to a full 360°, or a clean move between two real cameras. The play stands still; the point of view keeps travelling. It ran live through the entire IPL 2026 season.
Catches at the rope, run-outs judged on a stride, boundary saves that turn on a boot landing inside a line. These went to air during IPL 2026 — three or four in a typical match, built and delivered inside the live broadcast.
Both moves start the same way — the broadcast picks the frame worth holding. What changes is where the camera goes once time has stopped.
Time stops on the chosen frame and the camera keeps moving through it. A quarter turn changes the read on a line call; the full circle hands the viewer the whole geometry of a moment they only saw once, at speed, from one side.
Broadcast cuts jump. Magiq 360 travels instead — synthesising the path between two physical cameras so the viewer keeps their bearings and never loses the ball, the player or the line across the change of angle.
Nothing in the rig is cricket-specific. It is a customisable tool — the moment it watches for, the arc it flies and the look of the shot are all configured per sport. Wherever a decision, a celebration or a piece of skill happens too fast to read once, the same freeze-and-orbit applies.
The moment, and the angles around it. Give the rig a frozen frame and the cameras that saw it, and it builds the path between them — a line call, a goal-mouth scramble, a photo finish, an overtake. The sport changes; the move does not.
Magiq 360 was built with Quidich Innovation Labs, where Neosentience works as AI consultant and technical architect on immersive broadcast — from system design through to live delivery on air.
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